# identity.md

## Organization Overview
- **Company Name:** Ursa Major
- **Mission:** Clean, forest-infused face and body care essentials, made for skin and spirit.
- **Company Structure and Legal Entity:** B Corp certified.
- **Founded Date and Location:** Founded in 2010, based in Vermont.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to clean, forest-powered skincare; vegan, cruelty-free, and Plastic Negative.
- **Team/About/Leadership/People Links:** https://www.ursamajorvt.com/pages/about

## Operations & Structure
- **Business Model and Operational Approach:** Specializes in making clean, forest-powered skincare products.
- **Location(s) and Geographic Presence:** Products are made in Vermont.
- **Key Partnerships and Affiliations:** B Corp certified.